Mission Statement / About Us

At The Formula, our mission is to harness ancient herbal wisdom and combine it with a modern approach to provide all-natural serious relief solutions. 

We are dedicated to crafting effective, clean and environmentally conscious products that enhance wellbeing and improve the quality of life for our customers. 

Dr. Candace Jania – Herbal Alchemist & Modern-Day Pain Relief Warrior

Creator and CEO of The Formula For, LLC

As a practicing acupuncturist and herbalist for 20 years and a fervent believer in the power of nature, I’ve dedicated my life to turning pain into power—literally. Inspired by the hit medicine of Shaolin monks and the resilience of warriors who refused to let pain stop them, we have blended centuries-old herbal wisdom with modern science to create The Formula for Pain, our flagship product.

My Journey:

For years, I battled migraines like they were my full-time job—daily headaches, light sensitivity, and a pharmacy’s worth of pills that barely dulled the pain. Until one day, I stumbled upon an article about acupuncture and figured I would give it a try. Acupuncture and herbs didn’t just quiet my migraines—they altered my life’s path. I walked away from my old career, swapped office politics for pine knots and dragon’s blood, and dove headfirst into Chinese medicine school, driven to understand the ancient secrets that gave me my life back.

 

From my clinic in the heart of New Jersey, I’ve spent 20 years bridging ancient herbal secrets with the craziness of everyday life—crafting topical remedies that don’t just soothe pain but rewrite its story. Every formula is a love letter to the herbs that gave me my life back.

MyCredentials:

  • Doctorate of Acupuncture and Chinese Medicine
  • Owner of the Acupuncture Center in Basking Ridge, NJ
  • Educator and Board member of the White Pine Circle
    Herbal Education Center
  • Fellow on the American Board of Oriental Reproductive
    Medicine.
  • Mother, wife, dog mom and chicken mom.

Why I Do This:

My mission? To arm every athlete, yogi, mom, granddad and weekend warrior with remedies that work: fast, precise, and rooted in nature’s best herbs.

When I’m Not Brewing Herbal Potions:

You’ll find me gardening, hiking with my dogs and husband to forage wild herbs, reading interesting books, or convincing people to try acupuncture.

Hannah Ciraco L.Ac.

Creative Director

I am an acupuncturist deeply committed to promoting natural wellness and advocating for women's health. After a fulfilling fifteen-year career as a designer in the fashion industry, I transitioned to Chinese medicine, which has become my second vocation. "The Formula" beautifully merges my two passions: effective natural products and innovative design, branding, and marketing.

My Journey:

Working in New York City's fashion industry is invigorating but can also lead to significant stress. As I noticed my health declining, I turned to acupuncture for help. This experience sparked my interest in this remarkable healing practice, prompting me to pursue a master's degree in acupuncture. While I greatly enjoy treating patients, I often yearn to extend my influence beyond the confines of the clinic. When Candace proposed the idea for"The Formula for Pain," I eagerly embraced the opportunity to develop branding and packaging that resonates with a wide audience.

My Motivation:

I am dedicated to making the benefits of herbal medicine more accessible and user-friendly. I believe "The Formula" serves as an excellent alternative to traditional painkillers and pharmaceutical relief ointments.

 

Outside of work:

When I’m not treating patients or brainstorming for "The Formula," I cherish time spent with my family, including my two children, two dogs, and my husband. I also enjoy running, traveling, and coaching cheerleading.

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